By now, you had to have heard about the cinematic phenomenon known as “Paranormal Activity.” It’s being hailed as the new “Blair Witch Project,” both for its creepy nature and also for it incredibly successful grass-roots marketing campaign.
To really enjoy this film, you have to step outside of the hype a little bit. Is “Paranormal Activity” the scariest movie in decades? Not really. Is it the scariest movie of the year? Maybe. Is it the scariest movie of the Halloween season so far? I’ll give it that.
Whether you’re scared by the haunting story in the film or not, you have to respect the phenomenon. How many other $15,000 film has become such a mainstream hit? Indie filmmakers will be quoting the cost-to-revenue ratio for years, trying to fund their own feature projects, and this movie will go down in history along with “Clerks,” “Slacker” and “The Legend of Boggy Creek” as an example of a wildly profitable independent film... even if no one else sees it after today.
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